Sixt

 
German English

Vision

The customer is the most important person in our business. The customer is not an interruption of our work – they are the purpose of it. We are not doing the customer a favor in our service – the customer is giving us the opportunity to do so. The customer is not dependent upon us – we are dependent on them. The customer is not an outsider to our business – they are a central part of it. The customer is not a cold statistic – they are the flesh and blood human being with feelings and emotions, opinions and perspectives. The customer is not someone to argue or match wits with, there is no argument to be won with the customer. The customer is someone who brings us their needs and in the end it is our job to handle them.

History


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The beginning of a moving tale

When Martin Sixt started his company “Sixt Autofahrten und Selbstfahrer“ (“Sixt Car Cruises and Self Drivers“) in 1912, Germany didn‘t even have a proper road network. Still, Martin believed in the future of his idea. In 1917, Martin Sixt purchased a location in the Seitzstraße 11 in Munich, where one of the most popular Sixt branches still exists today.

Sixt business in the second generation

Martin Sixt handed over the company to his nephew, Hans Sixt. An 8-cylinder Isotta Fraschini and the big 6-cylinder Renault became part of the fleet. Eventually, because of bottlenecks in the spare parts supply for foreign brands, Sixt decided to use only Mercedes vehicles from 1929 onwards.

Dramatic demise before the new start

Martin Sixt passed away in May 1945. In the end, he even had to witness the destruction of the residential and business sites in the Seitzstraße by bombings. On top of that, the German army confiscated all Sixt vehicles, except for the Mercedes 230 Landaulet.

The birth of “Auto Sixt“

After innovations like the first radio-taxis in Europe, Sixt Car Rental was founded under Hans Sixt. Just a few years later, the first branches at airports in Frankfurt am Main and Munich opened.

Sixt expands its product range

The Sixt family’s car rental company realized in an early stage that Germany had a large and sustainable need for a leasing product. As a result, Sixt opened the first German company with a first full-service leasing program for vehicles.

Growth of the family business

Erich Sixt, the present Chairman of the Board of Sixt SE, joined the family business as the third generation. Together with his wife Regine Sixt, he continually expanded the company to its present size and significance in the market, launching its presence at all German airports. Sixt’s innovative strategy was expanded further with the introduction of rental automates (Sixt Express).

Sixt adds vans and trucks to the fleet

The company began to offer clients not only rental cars, but also the possibility to rent a van or truck.

The Initial Public Offering of Sixt

This was one of the most significant decisions in the history of Sixt. With the IPO, new growth opportunities were created. In 2013 Sixt AG will change its legal form to an European Corporation, the current Sixt SE.

Establishment of
Sixt Leasing GmbH

The growing leasing division led to the establishment of a daughter company called “Sixt Leasing GmbH“ in 1988.

Sixt enters international arena

Only a year after Sixt Car Rentals started operations in Switzerland, Regine Sixt began the international expansion with franchisees and broadened the company‘s presence rapidly. In the early 90s, Sixt became the market leader in Germany. Today, Sixt is operating worldwide in more than 100 countries.

Regine Sixt children's aid foundation

Regine Sixt also founded the Sixt Children‘s Aid Association (Kinderhilfe e.V.) in Munich in 2000 and transformed it into a foundation in 2011. Themed “Drying little tears“, it supports children living in poverty worldwide. Today, the Regine Sixt Children‘s Aid Foundation is the official Corporate Social Responsibility Program in all countries around the world wherever Sixt is present.

Sixt founds
Autoland Direktverkauf GmbH

With this new daughter company (today Sixt Car Sales), Sixt entered the market of second hand car sales. However, the core business of Sixt is still car rental.

Sixt Ventures and autohaus24.de are born

“Sixt Ventures”, another daughter company, was founded, with a goal to discover and develop innovative digital business ideas. Additionally, with the establishment of autohaus24.de, Sixt and Axel Springer Auto Verlag GmbH set up one of the first portals for selling new cars online. The online car sales center has a role as a sales partner for German traders and matches offers with interested private customers.

Sixt offers mobile solutions

Sixt was the first worldwide car rental company to offer booking via iPhone, adapting itself to the changing mobility needs of customers. With the swipe of a finger, a customer can rent a Sixt vehicle. The Sixt app also supports vehicle pick-up with barcodes to shorten the process. Furthermore, Sixt offers its customers vehicles with the intelligent information system, BMW ConnectedDrive, which interconnects the driver and delivers relevant pieces of information for the customer’s journey.

The fourth generation

Alexander Sixt assumed control of corporate development, and Konstantin Sixt took responsibility for the entire Internet business, which is of vital importance for Sixt.

Sixt enters the USA

Sixt starts its expansion in the USA and opens its first rental branches in Florida.

Foundation of DriveNow

Sixt and BMW joined forces, starting the joint venture DriveNow, a premium car sharing product. This innovative mobility concept combines the highest quality vehicles and services with ease and flexible usage.

Congratulations, Sixt!

Sixt celebrated its 100th anniversary and pursued further international expansion. DriveNow expanded and an offer for commercial use by the companies is introduced. As the only international provider, Sixt also offers a comprehensive service covering car-sharing, renting and leasing.

Get in!

Sixt enlarged its mobility solutions product range with myDriver, a professional chauffeur service for private and business customers with affordable and transparent fixed prices. The daughter company focuses mainly on airport transfers. The fleet consists of high-end limousines from renowned brands.

Leasing Initial Public Offering

With the IPO of the Sixt Leasing SE, Sixt put the leasing business on a solid financial footing, at the same time making it the first listed car leasing company in Germany. Also in 2015, the sons of Erich Sixt, Alexander and Konstantin, were appointed to the Board of Directors of Sixt SE. Finally, you can unlock a vehicle with your smartphone! Sixt starts the new service “Fastlane” in Switzerland.

Internationalization of myDriver

The transfer service provider myDriver expanded internationally to several European cities.

Internationalization of DriveNow

The premium car sharing product DriveNow expanded internationally. Outside Germany the car sharing service is available in Brussels, Copenhagen, London, Milan, Stockholm and Vienna.

Products

Sixt Rent a Car stands for exciting mobility and tailored solutions. We lead with innovation in the car rental sector. High-quality customer service, premium products and
seamless rental experience.

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More than 2,200 locations in over 100 countries. Market leader in Germany and expanding worldwide. The largest premium car fleet of the world, with offers ranging from a small car to SUV, from electric vehicles to luxury sports cars as well as vans and trucks up to 11.99 t. Limousine service offered in over 600 cities worldwide. Sixt Unlimited, the rental-car flat rate for unlimited mobility.

Through our attractive vehicle leasing for all customer segments and many additional services, we address a large public spectrum.

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Sixt Leasing SE is one of the leading non-bank, vendor-neutral leasing companies in Germany with subsidiaries in Austria, Switzerland, France and the Netherlands. The listed company is organised in the three business fields Fleet Leasing, Fleet Management and Online Retail.

Drive inexpensively and with style with our professional chauffeur service.

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The chauffeur service MyDriver offers premium limousines and professional chauffeurs at cost-effective fixed prices. As one of the few large chauffeur services operating across Germany, it has a large fleet of premium vehicles and permanently employed chauffeurs. Therefore, MyDriver can guarantee even higher availability and a higher quality standard.

We not only ensure boundless urban mobility but also driving pleasure in premium vehicles.

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DriveNow is the car-sharing joint venture between BMW group and Sixt SE; it offers high-quality vehicles of BMW and MINI brands for use according to the free floating principle in the international metropolis.

Available in Berlin, Hamburg, Munich, Cologne, Düsseldorf, Vienna, London, Stockholm, Copenhagen, Brussels and Milan.

As a leading car rental company and financing partner, we are also leading on the second-hand car market.

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The Sixt Car Sales GmbH with its Carpark&buy locations (2x Munich, Nuremberg, Frankfurt and 2x Berlin) markets used vehicles from Sixt rent a car and Sixt Leasing to private customers.
A large and diverse selection for affordable used cars of different manufacturers.

We unite customers and new cars dealers from all over Germany with just one click.

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Autohaus24.de was founded in the year 2009 as a joint venture by both partners, SIXT SE and Axel Springer AG / AUTO BILD.

With over 1 Million unique users per month and about 200,000 potential new car buyers per year, it is the largest new car Website in Germany.

Sixt never stands still; rather, it invests in the future of mobility.

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Sixt Ventures is one of the subsidiaries of mobility service provider Sixt. Sixt invests through its venture capital arm in innovative business models. Here, a differentiation is made between strategic and venture investments. The goal is to discover and to promote new digital business models.

Rent a limousine with our chauffeur-driven limousine service. The perfect vehicle for that special occasion. In 600 locations worldwide, 24 hours a day, 365 days a year. A first-class, customised service.

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You and your guests will be provided with an experienced, reliable and multi-lingual chauffeur for use around the clock. This chauffeur service is able to reliably coordinate a schedule or route change even if at the last minute, thus saving time, and bringing you, the customer, to your destination punctually.

Sixt Rent a Car stands for exciting mobility and tailored solutions. We lead with innovation in the car hire sector. High-quality customer service, premium products and seamless rental experience.

Visit website

Through our attractive vehicle leasing for all customer segments and many additional services, we address a large public spectrum.

Visit website
Drivenow iPhone

We not only ensure boundless urban mobility but also driving pleasure in premium vehicles.

Visit website

Drive inexpensively and with style with our professional chauffeur service.

Visit website

As a leading car rental company and financing partner, we are also leading on the second-hand car market.

Visit website

We unite customers and new cars dealers from all over Germany with just one click.

Visit website

Sixt never stands still; rather, it invests in the future of mobility.

Visit website

Rent a limousine with our chauffeur-driven limousine service.

Visit website
   

Campaigns

Year  
  • 2016
  • 2015
  • 2014
  • 2013
  • 2012
  • 2011
  • 2010
  • All
Country  
  • Netherlands
  • Belgium
  • Germany
  • UK
  • Austria
  • Switzerland
  • France
  • USA
  • Spain
  • International
  • All
Orgullo de padre
Spain 2016
Television View
 
Campaigns / 2016 / Spain / Orgullo de padre / Television
1 of 1  
Comfortabel op skivakantie?
Belgium 2016
Television View
 
Campaigns / 2016 / Belgium / Comfortabel op skivakantie? / Television
1 of 1  
Restaurante
Spain 2016
Television View
 
Campaigns / 2016 / Spain / Restaurante / Television
1 of 1  
Samen op citytrip?
NL / BE 2016
Television View
 
Campaigns / 2016 / NL / BE / Samen op citytrip? / Television
1 of 1  
Feeling hot?
DE / ES / UK / US / AT / CH 2016
Social Media View
 
Campaigns / 2016 / DE / ES / UK / US / AT / CH / Feeling hot? / Social Media
1 of 1  
Intelligent Creatures
Netherlands 2015
Airport View
 
Campaigns / 2015 / Netherlands / Intelligent Creatures / Airport
1 of 4  
Intelligent Creatures
Intelligent Creatures
Intelligent Creatures
Intelligent Creatures
Kinderfeestje?
Netherlands 2015
Television View
 
Campaigns / 2015 / Netherlands / Kinderfeestje? / Television
1 of 1  
Canary Wharf
UK 2015
Out of Home View
 
Campaigns / 2015 / UK / Canary Wharf / Out of Home
1 of 9  
Canary Wharf
Canary Wharf
Canary Wharf
Canary Wharf
Canary Wharf
Canary Wharf
Canary Wharf
Canary Wharf
Canary Wharf
Drive Smug
UK 2015
Ad View
 
Campaigns / 2015 / UK / Drive Smug / Ad
1 of 9  
Drive Smug
Drive Smug
Drive Smug
Drive Smug
Drive Smug
Drive Smug
Drive Smug
Drive Smug
Drive Smug
Avoid Headaches
Belgium 2015
Airport View
 
Campaigns / 2015 / Belgium / Avoid Headaches / Airport
1 of 2  
Avoid Headaches
Avoid Headaches
Angela Merkel
Spain 2015
Online View
 
Campaigns / 2015 / Spain / Angela Merkel / Online
1 of 2  
Gezien worden?
Netherlands 2015
Television View
 
Campaigns / 2015 / Netherlands / Gezien worden? / Television
1 of 1  
Ruimte nodig?
Netherlands 2015
Television View
 
Campaigns / 2015 / Netherlands / Ruimte nodig? / Television
1 of 1  
Tramwagen
Switzerland 2015
Out of Home View
 
Campaigns / 2015 / Switzerland / Tramwagen / Out of Home
1 of 4  
Tramwagen
Tramwagen
Tramwagen
Tramwagen
T'es une fille géniale
France 2015
Television View
 
Campaigns / 2015 / France / T'es une fille géniale / Television
1 of 1  
C’est toi le patron
France 2015
TV View
 
Campaigns / 2015 / France / C’est toi le patron / Television
1 of 1  
T'es un champion
France 2015
TV View
 
Campaigns / 2015 / France / T'es un champion / Television
1 of 1  
Polka
USA 2015
Online Video View
 
Campaigns / 2015 / USA / Polka / Online Video
1 of 1  
Hört Hört
Germany 2015
Airport View
 
Campaigns / 2015 / Germany / Hört Hört / Airport
1 of 1  
Hut ab
Germany 2015
Airport View
 
Campaigns / 2015 / Germany / Hut ab / Airport
1 of 1  
Manneken Pis
Belgium 2015
Airport View
 
Campaigns / 2015 / Belgium / Manneken Pis / Airport
1 of 1  
Manneken Pis
Gurke
Austria 2015
Airport View
 
Campaigns / 2015 / Austria / Gurke / Airport
1 of 1  
Gurke
Ad 2015
Germany 2015
Ad View
 
Campaigns / 2015 / Germany / Ad 2015 / Ad
1 of 5  
Ad 2015
Ad 2015
Ad 2015
Ad 2015
Ad 2015
Herbstblatt
Germany 2015
Airport View
 
Campaigns / 2015 / Germany / Herbstblatt / Airport
1 of 5  
Ad 2015
Spain View
 
Campaigns / 2015 / Spain / Ad 2015
1 of 2  
Ad 2015
Ad 2015
Augen
Germany 2015
Airport View
 
Campaigns / 2015 / Germany / Augen / Airport
1 of 1  
Augen
Fluggastbrücken
Germany 2015
Airport View
 
Campaigns / 2015 / Germany / Fluggastbrücken / Airport
1 of 4  
Fluggastbrücken
Fluggastbrücken
Fluggastbrücken
Fluggastbrücken
Mit Strom heizen
Germany 2014
Ad View
 
Campaigns / 2014 / Germany / Mit Strom heizen / Ad
1 of 1  
Mit Strom heizen
Putz
Germany 2014
Airport View
 
Campaigns / 2014 / Germany / Putz / Airport
1 of 1  
Putz
Preis Radar
Germany 2014
Airport View
 
Campaigns / 2014 / Germany / Preis Radar / Airport
1 of 1  
Preis Radar
Nasenlänge
Germany 2014
Airport View
 
Campaigns / 2014 / Germany / Nasenlänge / Airport
1 of 1  
Nasenlänge
Amsterdam’s new Sensation
Netherlands 2014
Airport View
 
Campaigns / 2014 / Netherlands / Amsterdam’s new Sensation / Airport
1 of 4  
Amsterdam’s new Sensation
Amsterdam’s new Sensation
Amsterdam’s new Sensation
Amsterdam’s new Sensation
Glasbrücke
Germany 2014
Airport View
 
Campaigns / 2014 / Germany / Glasbrücke / Airport
1 of 3  
Glasbrücke
Glasbrücke
Glasbrücke
Sumo
Germany 2014
Airport View
 
Campaigns / 2014 / Germany / Sumo / Airport
1 of 1  
Scheibe
Germany 2014
Airport View
 
Campaigns / 2014 / Germany / Scheibe / Airport
1 of 1  
Schlamm
Germany 2014
Airport View
 
Campaigns / 2014 / Germany / Schlamm / Airport
1 of 1  
Küken
Germany 2014
Airport View
 
Campaigns / 2014 / Germany / Küken / Airport
1 of 1  
Fahrtwind
Germany 2014
Airport View
 
Campaigns / 2014 / Germany / Fahrtwind / Airport
1 of 1  
Hamsterrad
Germany 2014
Airport View
 
Campaigns / 2014 / Germany / Hamsterrad / Airport
1 of 1  
Ad 2014
Spain View
 
Campaigns / 2014 / Spain / Ad 2014
1 of 1  
Ad 2014
Habemus
Germany 2013
Ad View
 
Campaigns / 2013 / Germany / Habemus / Ad
1 of 1  
Habemus
Feine englische Fahrt
Germany 2013
Ad View
 
Campaigns / 2013 / Germany / Feine englische Fahrt / Ad
1 of 1  
Feine englische Fahrt
Prinz König
Germany 2012
Ad View
 
Campaigns / 2012 / Germany / Prinz König / Ad
1 of 1  
Prinz König
Feuchtigkeitsspender
Germany 2011
Ad View
 
Campaigns / 2011 / Germany / Feuchtigkeitsspender / Ad
1 of 1  
Feuchtigkeitsspender
Frauenquote
Germany 2011
Ad View
 
Campaigns / 2011 / Germany / Frauenquote / Ad
1 of 1  
Frauenquote
Kleiner Franzose
Germany 2010
Ad View
 
Campaigns / 2010 / Germany / Kleiner Franzose / Ad
1 of 1  
Kleiner Franzose

Success

Success

OUR NUMBERS ARE TAKING OFF

Below you will find an overview of the financial development of Sixt SE.

2.18 bn
EURO REVENUE

2015 was the most successful year in the history of Sixt with a core revenue of 2.18 billion Euro. In 2015 we continue to grow with a revenue increase of 15.7%.

185.2 mn
EURO EBT

Earnings before taxes (EBT) show 10.6% growth in the first quarter of 2016 amounting to an increase of 31.1 million Euro. Sixt has a very strong equity.

172,400
Cars

In 2015, our Sixt Fleet on average consisted of 172.400 cars worldwide, including franchise and co-operation partners. We see a growth increase of 12.5% in our Fleet, compared to 2014 figures, where the average fleet consisted of 153.300 cars.

News

SIXT NEWS: STAY UP-TO-DATE

Here you will find the latest news and announcements of Sixt SE.

Sixt starts with a new partner in Saudi Arabia

DGAP-DD: Sixt SE english

DGAP-DD: Sixt SE english

DGAP-DD: Sixt SE english

DGAP-DD: Sixt SE english

Calendar

THE SIXT EVENTS CALENDAR: DON’T MISS OUT

In the events calendar below you will find an overview of the upcoming Sixt events, including financial conferences, annual meetings and HR events.

Investor Relations

The Sixt Family

WE ARE ONE FAMILY…

We are a family business with more than 5,000 family members in over 100 countries. And no matter how big we may become - we will always be more a family than a business. Because every family is unique.

…WITH NUMEROUS MEMBERS

YOU TOO ARE INVITED TO BECOME A PART OF THE SIXT FAMILY.

Employees

   

Step on the gas and all doors are open to you at Sixt. Ask anything that comes to your mind. Don’t be content with the status quo if you personally see better solutions. Go ahead and probe beneath the surface.

Aletta von Lindeiner Director Operations, Sixt, Austria & Switzerland

No day passes like another. We are fast and flexible! No one rests on status quo; everybody pursues the goal to bring Sixt amongst the best in the world. It is exciting anew every day to be part of it.

Tim Vetters Senior Branch Manager

If one is prepared to shoulder responsibility early in the day and wishes not to do a pure desk job, has found just the right address.

Sarah Elomda Manager HR Apprenticeships

There is no standstill at Sixt. As soon as a decision is made, all participants do their utmost to achieve the targeted goal. This makes working here very vivacious, varied and exciting for me. It never is boring. And at the end of every day, you feel like you have really been able to achieve something.

Eva Hitschler Senior Manager Office CEO/COO

During my trainee program, I had the opportunity to work in different cities in Germany. Among other places, I was deployed in Berlin, Nuremberg, Munich and Leipzig. Here, I could make contacts within the Sixt world relatively quickly, and I count on these still today.

Vicky Zwing Executive Branch Manager

Management Board

Konstantin Sixt Sales

Konstantin Sixt, born 1982, is a member of the Managing Board since February 2015 and responsible for Sales of Sixt SE.

Konstantin Sixt studied in Geneva, Paris and London and holds an MSc in Int. Accounting and Finance from the City University (CASS Business School), London. He joined Sixt SE in 2005 and was responsible for the company's entire online business. In this function he was instrumental for the Group’s further development in the areas of Internet and Mobile. In 2013 he assumed executive management for German sales of Sixt Vehicle Rental.

With becoming Managing Board member in 2015 he is given charge of national and international sales as well as the Group's global E-Commerce business. In addition, Konstantin Sixt also acts as Managing Director for Sixt ventures, the venture capital arm of Sixt.

Detlev Pätsch Operations, Fleet

Detlev Pätsch, born 1951, is a member of the Managing Board since 1993 and is responsible for Operations/COO of Sixt SE.

Detlev Pätsch holds a degree in economics and worked from 1975 to 1986 for Heinrich Heine GmbH & Co. KG in Karlsruhe, where he held various management functions among others in customer service, procurement and MRP.

In 1986 he joined Sixt SE and was responsible for operations and expansion, before being appointed Board member in 1993.

Erich Sixt Chairman of the Board

Erich Sixt, born 1944, manages the company since 1969 and is the third generation to successfully lead the company founded in 1912.

Under his stewardship Sixt turned from a local vehicle rental company into an internationally operative provider for high-quality mobility services with around 2,200 stations in over 100 countries. The Sixt Group generates revenues of EUR 2 billion and employed more than 5,000 people worldwide.

Alexander Sixt Organization, Strategy

Alexander Sixt, born 1979, is a member of the Managing Board since February 2015 and responsible for Organization and Strategy of Sixt SE.

Before switching to Sixt SE, Alexander Sixt was Senior Consultant at Roland Berger’s center of competence for corporate performance and restructuring. His focus was on financing and restructuring issues in the automotive and industry segments. Prior to this assignment Alexander Sixt was a member of the M&A division of Deutsche Bank in London. In 2009 Alexander Sixt joined the Sixt Group. Until 2010 he signed responsible for conceptualization and implementation of the efficiency program of Sixt Leasing SE. Thereafter he was made Head of Sixt SE's corporate development and strategy assuming responsibility for all strategic and M&A projects as well as the programs geared to raising efficiency in the Group. In addition to these he was also in charge of central procurement and mobility services such as DriveNow. In February 2015 Alexander Sixt was appointed member of the Managing Board with responsibility for Group strategy, M&A, central procurement, process management as well as the new mobility services. He is also responsible for global human resources and the management of all shared service and administrative functions.

Dr. Julian zu Putlitz Finances, Controlling

Dr. Julian zu Putlitz, born 1967, is a member of the Managing Board since September 2009 and responsible for Finances/CFO of Sixt SE.

Dr. zu Putlitz, holds a doctorate in economics (University of Bamberg), and since 1998 worked for Roland Berger Strategy Consultants, where he became a partner in 2004. In this role he was responsible for a variety of projects with renown clients from various different industries. Dr. zu Putlitz' assignments addressed in particular strategy development, corporate finance, process- and cost optimization, mergers & acquisitions including post-merger integration as well as controlling- and risk management systems for large corporations, above all for banks.

Konstantin Sixt, born 1982, is a member of the Managing Board since February 2015 and responsible for Sales of Sixt SE.

Konstantin Sixt studied in Geneva, Paris and London and holds an MSc in Int. Accounting and Finance from the City University (CASS Business School), London. He joined Sixt SE in 2005 and was responsible for the company's entire online business. In this function he was instrumental for the Group’s further development in the areas of Internet and Mobile. In 2013 he assumed executive management for German sales of Sixt Vehicle Rental.

With becoming Managing Board member in 2015 he is given charge of national and international sales as well as the Group's global E-Commerce business. In addition, Konstantin Sixt also acts as Managing Director for Sixt ventures, the venture capital arm of Sixt.

Corporate Social Responsibility

WE PRACTICE OUR VALUES

Sixt Kinderhilfe

Corporate Social Responsibility (CSR) is a permanent part of the Sixt Group’s corporate policy. Promoting activities for the sustainable and socially responsible actions of the company and its employees is part of our self-image, our mission statement and our value system at Sixt. The issues of energy and environment, as well as volunteering and supporting charitable causes are at the centre of our activities.