“EXPECT BETTER is what drives us. – Alexander Sixt

EXPECT BETTER: Our strategy

We create experiences our customers love by exceeding their expectations for better, more convenient, sustainable and exciting mobility. EXPECT BETTER is what drives us.

We relentlessly strive to offer our customers outstanding value for money. This applies to our core product, car rental, but also to the entire mobility ecosystem that we have built around it.

EXPECT BETTER is deeply rooted in our history. At the same time, this demand for excellence is the best preparation we can make for the future. Because it leads to profitable growth and thus creates the conditions for meeting our responsibilities to customers, employees and society today and in the long term.


Pillars of our Strategy

BuildPremium Experiences Value-AddingTech & Innovation Have theDesire for Growth Foster Entrepreneurship & Responsibility OUR BRAND

Premium Experiences
We consistently ensure best in class experience in every single step of the customer journey. This way, we build loyal, recurring customers driven by our excellent services, premium fleet and maximum ease of use for our customers.
Desire for Growth
We further expand our orange footprint globally, striving for market leadership for premium oriented customers worldwide. At the same time, we carefully balance our product groups (SIXT rent, SIXT share, SIXT ride, SIXT+, SIXT Van & Truck) and customer base to become even more robust against market fluctuations.
Entrepreneurship & Responsibility
We build a lean and flexible organization that drives great results by fostering freedom and responsibility in our continuous ambition for cost excellence, sourcing the best fleet and offering great career development opportunities.
Tech & Innovation
We ensure a state-of-the-art digital process landscape maximizing ease of use both for our customers and internally while continuously pushing for identifying and rolling out new, innovative products and business models.
SIXT – our brand
We continuously build the SIXT brand as a bold and iconic brand that both consumers and SIXT colleagues love and that supports our growth ambition globally. We turn customers into fans.
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Our products 

We have created an ecosystem of additional services around the classic car rental SIXT rent. From shared offers (SIXT share), to driving services (SIXT ride), to our car subscriptions (SIXT+). All bookable via a single app. 

SIXT rent
Our worldwide car rental is the heart of SIXT: With SIXT rent, our customers can rent SIXT vehicles at more than 2,000 SIXT branches in over 100 countries. From city runabouts to convertibles, from SUVs to limousines. Our fleet of 240,000 vehicles worldwide leaves nothing to be desired.
SIXT share
Register. Log in. Drive off. With SIXT share, our customers in Berlin, Hamburg, Munich as well as in the Netherlands can spontaneously rent a car at any time – from a few minutes up to 27 days and with flexible return options in the respective city as well as at all SIXT branches in the rental country. With a high share of electric vehicles, SIXT share is not only sustainable, but has also been extremely successful since its launch in 2019. This is demonstrated by more than 2.5 million trips in 2021 alone.
SIXT ride
SIXT ride offers one of the world’s largest networks of cab, limousine and ride services all over the world. With over 2,700 partners and access to more than five million drivers, customers can book SIXT ride services via the SIXT app in more than 400 major cities in Europe and the US and a total of 50 countries. On time. Reliably. Stress-free.
A convertible for the city in the summer, an SUV for the mountains in the winter, and just take a break in between? No problem at all with SIXT+. As a flexible alternative to buying or leasing a car, customers simply book their car subscription online, receive their vehicle within a few days and can return it just as easily. SIXT+ offers an all-round carefree package that includes liability, comprehensive cover, inspection, service and much more.
SIXT Van & Truck
Whether it’s a weekend move or a long-term commercial rental: SIXT Van & Truck offers a wide plate of commercial vehicles, from small vans to 14-ton trucks with flexible rental periods in short- and long-term rental models. Our customers benefit from the possibility of individual installations and branding, the offer of industry-specific vehicles and a steadily increasing electric share in the fleet. On request, completely digitalised and thus maximally flexible rental and use is also possible.