We give our best for a single goal: We dont just want to satisfy our customers, we want to excite them. – Alexander Sixt

EXPECT BETTER: Our strategy

People expect better, and so do we ourselves. This is why we are transforming the way the world moves. Always with the customer at the centre of everything we do. Our core product is car rental. Around it, we are building an ecosystem for mobility. For our customers, we create a premium experience and make mobility as easy and flexible as possible. And we take responsibility for society by driving the green mobility transformation.


Our Strategy

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Everything in a single app: Our ONE platform
Our ONE mobility platform is the linchpin of our offerings. This is where we bring together what belongs together. At the front end, customers can book all our services via the SIXT App, at the back end, we can flexibly manage our fleet – across the various products.
Will to grow à la SIXT
With 2,100 branches worldwide and a presence in more than 100 countries, SIXT’s footprint has grown significantly – from being a German car rental company to becoming a global mobility company. Whereas in 2009, 29 per cent of the Group’s revenues were generated outside Germany, it is now 67 percent.
SIXT TECH: for the love of innovation
The best customer experience and maximum efficiency – that is what SIXT TECH stands for. And we are investing heavily in this expertise: compared to 2009, the number of TECH experts at SIXT has increased fivefold. We want to remain the technology and innovation leader in our industry and further expand our lead.
SIXT – a global mega brand
The investments in our brand are paying off: The SIXT brand is now worth more than EUR 1.16 billion – and on equal footing with global brands like BMW, Nike, IKEA or Deutsche Telekom when it comes to brand strength. Over the past five years, SIXT has tripled its brand value. This makes us the car rental company with the fastest-growing brand value worldwide.
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Our products 

We have created an ecosystem of additional services around the classic car rental SIXT rent. From shared offers (SIXT share), to driving services (SIXT ride), to our car subscriptions (SIXT+). All bookable via a single app. 

SIXT rent
Our worldwide car rental is the heart of SIXT: With SIXT rent, our customers can rent SIXT vehicles at more than 2,100 SIXT branches in over 100 countries. From city runabouts to convertibles, from SUVs to limousines. Our fleet of 240,000 vehicles worldwide leaves nothing to be desired.
SIXT share
Register. Log in. Drive off. With SIXT share, our customers in Berlin, Hamburg, Munich as well as in the Netherlands can spontaneously rent a car at any time – from a few minutes up to 27 days and with flexible return options in the respective city as well as at all SIXT branches in the rental country. With a high share of electric vehicles, SIXT share is not only sustainable, but has also been extremely successful since its launch in 2019. This is demonstrated by more than 2.5 million trips in 2021 alone.
SIXT ride
SIXT ride offers one of the world’s largest networks of cab, limousine and ride services all over the world. With over 2,500 partners and access to more than five million drivers, customers can book SIXT ride services via the SIXT app in more than 400 major cities in Europe and the US and a total of 50 countries. On time. Reliably. Stress-free.
A convertible for the city in the summer, an SUV for the mountains in the winter, and just take a break in between? No problem at all with SIXT+. As a flexible alternative to buying or leasing a car, customers simply book their car subscription online, receive their vehicle within a few days and can return it just as easily. SIXT+ offers an all-round carefree package that includes liability, comprehensive cover, inspection, service and much more.
SIXT Van & Truck
Whether it’s a weekend move or a long-term commercial rental: SIXT Van & Truck offers a wide plate of commercial vehicles, from small vans to 14-ton trucks with flexible rental periods in short- and long-term rental models. Our customers benefit from the possibility of individual installations and branding, the offer of industry-specific vehicles and a steadily increasing electric share in the fleet. On request, completely digitalised and thus maximally flexible rental and use is also possible.