SIXT hires renowned e-commerce leader James Adams as Chief Commercial Officer from Booking.com, strengthening the development of its high-growth digital business and the SIXT ONE mobility platform
- As former Chief Commercial Officer for transport at Booking.com, Adams combines in-depth industry knowledge with proven expertise in e-commerce
- In his new position as Chief Commercial Officer (CCO), Adams will be responsible for e-Commerce, Pricing & Yield Management and Advanced Profit & AI
- Alexander Sixt: “James is an extremely accomplished and experienced e-commerce expert and we are very pleased to have him join us. He will further expand our booming digital business and the SIXT ONE mobility platform, opening up new growth and revenue potential.”
Pullach, 18th December 2020 – The international mobility service provider SIXT continues to set its course for growth by appointing James Adams to the newly created role of Chief Commercial Officer (CCO) overseeing its booming digital business. Adams, an industry-experienced leader and proven e-commerce expert, is taking over this position and with it the management of the newly formed business unit “E-Commerce & Revenue Management”, which covers e-commerce, Pricing & Yield Management and Advanced Profit & AI.
The 37-year-old, originally from the UK, brings a wealth of relevant experience for the task. Before joining the SIXT Group, he helped build the “Travel & Leisure” division as a partner at the management consultancy Oliver Wyman. In 2014, he moved to the board of rental car platform Rentalcars.com, where, as Commercial Director, he launched innovations in product, customer experience and revenue management and successfully drove the company’s international growth. Following the merger of Rentalcars.com with its sister company Booking.com, one of the world’s largest travel platforms, Adams took on the dual role of Chief Commercial Officer for Booking’s transport business unit, covering Revenue & Supply Management and Sales & Marketing, in addition to Managing Director of the Rentalcars.com brand.
About SIXT
Sixt SE with its registered office in Pullach near Munich, is a leading international provider of high-quality mobility services. With its products SIXT rent, SIXT share, SIXT ride and SIXT+ on the mobility platform ONE the company offers a uniquely integrated premium mobility service across the fields of vehicle and commercial vehicle rental, car sharing, ride hailing and car subscriptions. The products can be booked through the SIXT App, which also integrates the services of its renowned mobility partners. SIXT has a presence in more than 100 countries around the globe. The company stands for consistent customer orientation, a lived culture of innovation with strong technological competence, a high proportion of premium vehicles in the fleet and an attractive price-performance ratio. In 2023 Sixt Group achieved consolidated pre-tax earnings of EUR 464.3 million and another significant increase in consolidated revenue to EUR 3.62 billion. Sixt SE has been listed on the Frankfurt Stock Exchange since 1986 (ISIN ordinary share: DE0007231326, ISIN preference share: DE0007231334).