Company 02 Feb 2024

SIXT partners with FC Bayern Basketball

  • Partnership expands SIXT’s strategic brand presence in the professional sports environment.
  • Marketing package ensures high visibility of the SIXT brand in the arena and on TV, along with fan and follower engagement.
  • Tobias Seitz, CMO at SIXT: “We share at least three things with FC Bayern Basketball: Firstly, the local connection to our hometown Munich. Secondly, an unwavering will to win. And thirdly, the aspiration to grow as a team and continuously improve.”
  • Marko Pesic, Managing Director of FC Bayern Basketball: “We are very pleased about the partnership with SIXT, as two strong Munich brands with charisma – that’s simply an ideal match.”

Pullach/Munich, February 2, 2024 – The premium mobility provider SIXT is further expanding its strategic brand presence in the professional sports environment by partnering with FC Bayern Basketball starting February 2024. The new partnership has been initially agreed until summer 2026.

As a platinum partner of FC Bayern Basketball, SIXT will have access to a comprehensive marketing package, including various branding and activation measures for the German Basketball Bundesliga (BBL) and the internationally renowned EuroLeague. This includes placing the SIXT logo on selected advertising spaces in the arena – such as the LED boards, the video cube above the court, and the LED screens at the basket. With this, the SIXT brand will be present at all home games, not only for the fans at BMW Park but also for TV viewers at home.

The partnership includes exclusive opportunities for hospitality, ticketing, and merchandising, which SIXT can use for raffles and customer loyalty programs. This also involves the creation of branded content to engage with followers on various social media platforms. Additionally, the partners agreed to participate in local social projects in the Greater Munich area, such as building basketball courts or providing training opportunities for young players.

Tobias Seitz, CMO at SIXT: “We share at least three things with FC Bayern Basketball: Firstly, the local connection to our hometown Munich. Secondly, an unwavering will to win. And thirdly, the aspiration to grow as a team and continuously improve. Therefore, we are confident that we are the right car rental partner for the fans of FC Bayern Basketball and look forward to exciting them with our offerings and services.”

“We are very pleased about the partnership with SIXT, as two strong Munich brands with charisma – that’s simply an ideal match”, says Marko Pesic, Managing Director of FCBB. “SIXT is known for always having a sleek appearance, and this dynamic also connects us, as well as the endeavor to reach the respective top level. We would like to thank SIXT most sincerely for the trust they have placed in us and will be working together with enthusiasm towards these goals from now on.”

With this partnership, SIXT is continuing its commitment to the world of sport. In 2023, the premium mobility service provider already started a three-year cooperation with the renowned US basketball clubs Los Angeles Lakers and Chicago Bulls, appeared as sleeve sponsor of Borussia Dortmund during their US tour for test matches, partnered for a racing challenge with former Formula 1 World Champion Nico Rosberg around the GP in Las Vegas, and sponsored the World Padel Tour in Madrid.

 

Picture 1: From left: Herbert Hainer (President FC Bayern München e.V.), Alexander Sixt (Co-CEO, Sixt SE) and Uli Hoeneß (Honorary President FC Bayern München)

Picture 2: From left: Marko Pesic (CEO, FC Bayern Basketball), Tim Vetters (Managing Director, SIXT Germany), Herbert Hainer (President, FC Bayern München e.V.), Alexander Sixt (Co-CEO, Sixt SE), Uli Hoeneß (Honorary President, FC Bayern München), Tobias Seitz (CMO, Sixt SE)

Picture 3: From left: Marko Pesic (CEO, FC Bayern Basketball) and Tobias Seitz (CMO, Sixt SE)

About SIXT
Sixt SE with its registered office in Pullach near Munich, is a leading international provider of high-quality mobility services. With its products SIXT rent, SIXT share, SIXT ride and SIXT+ on the mobility platform ONE the company offers a uniquely integrated premium mobility service across the fields of vehicle and commercial vehicle rental, car sharing, ride hailing and car subscriptions. The products can be booked through the SIXT app, which also integrates the services of its renowned mobility partners. SIXT has a presence in more than 100 countries around the globe. The company stands for consistent customer orientation, a lived culture of innovation with strong technological competence, a high proportion of premium vehicles in the fleet and an attractive price-performance ratio. In 2022, the Sixt Group achieved a record consolidated pre-tax earnings of EUR 550 million and a significant increase in consolidated revenues to EUR 3.07 billion.   Sixt SE has been listed on the Frankfurt stock exchange since 1986 (ISIN ordinary share: DE0007231326, ISIN preference share: DE0007231334).  

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