Fort Lauderdale, Fla. (May 27, 2026) – SIXT, a subsidiary of Sixt SE, a global leader in premium mobility services – today announced the launch of SIXT ONE in Canada – a rewards program designed for travelers who demand more than standard benefits. Canada is one of the world’s most loyalty-engaged markets, with consumers ranking among the highest per capita for rewards program membership, making it a natural next step for SIXT ONE’s continued global expansion.

Customers who download the SIXT app, enroll in SIXT ONE and book directly with SIXT can unlock meaningful benefits at every stage of their journey – including instant savings of up to 20% upon joining (depending on status tier), the ability to skip the counter, accelerated points earning, complimentary upgrades, and redeemable rewards on every qualifying rental. These benefits underscore SIXT’s continued investment in customer satisfaction and long-term loyalty in one of the world’s most rewards-driven travel markets.

With operations established in Canada since 2022, SIXT has steadily grown its presence across the country and now operates seven branches, including airport locations at Calgary International Airport, Toronto Pearson International Airport, and Vancouver International Airport, as well as off-airport locations in Calgary, Toronto, and Vancouver – extending its reach and convenience. The launch of SIXT ONE in Canada builds on this momentum, bringing the same premium benefits and rewards experience now available to SIXT customers across the United States and key European markets to Canadian travelers.

Tom Kennedy, President, SIXT North America: “Canada is one of the world’s most loyalty-engaged markets, and Canadian travelers have high expectations when it comes to the programs they join. SIXT ONE meets that bar – delivering recognition, simplicity, and perks that make every rental more rewarding. We’re thrilled to bring this program to Canada and to offer our members here the same meaningful benefits and rewards that are making SIXT ONE popular among frequent business and leisure travelers in the United States and other global markets.”

SIXT ONE enhances the rental experience by offering exclusive benefits, status-based rewards, instant member savings, and ability to skip the rental counter. Points can be earned and redeemed on qualifying rentals in participating countries, currently including the United States, Canada, Germany, France, United Kingdom, Spain, Switzerland, Netherlands, Austria, Italy, and Belgium, with plans to expand to additional global markets.

SIXT ONE Features:

• Two Types of Points: Members earn status points for benefits and rental points for savings.
• Status Tiers & Bonuses: Members unlock greater rewards as they progress through four tiers – Silver (base tier, upon joining), Gold (2000+ status points), Platinum (4000+ status points), and Diamond (6000+ status points). All members receive instant savings upon joining – up to 20% depending on tier – while higher tiers accelerate rental points earnings: +10% with Gold, +20% with Platinum, and +30% with Diamond.
• Exclusive Perks & Benefits: SIXT ONE members enjoy instant savings, the ability to skip the counter, member-only offers, and complimentary upgrades for Platinum and Diamond members (subject to availability).

How to Earn & Redeem Points:

SIXT ONE is a Euro-based program. If members pay in another currency, their spend (excluding taxes, fees, and mandatory charges) will be converted into Euros at the exchange rate valid at the time of invoicing. Points are then credited directly to the member’s account. For example:

• Status points: Earn status points on qualifying dollars spent (approximately 1 point per CAD$1.60 / €1* on rentals, excluding taxes, fees and mandatory charges). Accumulate points to unlock higher tiers with greater benefits.
• Rental points: Earn rental points on qualifying dollars spent (approximately 1 point per CAD$1.60 / €1* on qualifying rentals, excluding taxes, fees and mandatory charges). Rental points can be redeemed for savings on future bookings.

Redeeming rental points is seamless. After selecting a vehicle, protection, and any extras, points can be applied on the ‘Review Your Booking’ page for immediate savings.

Partner Rewards:

SIXT ONE members have the flexibility to choose how they earn rewards. By default, new members earn SIXT rental points, but those who prefer to earn from one of SIXT’s many available partner programs with airlines and hotels can update their preference in their SIXT account. Once selected, the change automatically applies to all future bookings. No matter which option members choose, every qualifying rental earns status points, allowing members to progress through status tiers and enjoy greater benefits while deciding whether to build rewards with SIXT or a partner.

Enrollment in SIXT ONE and booking direct is free, simple and available through the SIXT.com or SIXT app. Existing customers can join by consenting to program terms and conditions, and new customers without an account will be prompted to create one during the process. Once enrolled, members can track their points, tier levels, and benefits through a dedicated dashboard.

*For illustrative purposes only. Points are earned 1 point per EUR spent and all spend in CAD will be converted to EUR and customer credited based on conversion rate on the invoice date.

We’re proud of our performance in the J.D. Power 2025 North America Rental Car Satisfaction Study. Learn more: J.D. Power 2025 North America Rental Car Satisfaction Study