Fort Lauderdale, Fla. (Dec. 3, 2024) – SIXT USA, a subsidiary of Sixt SE – a global leader in premium mobility services – announces the opening of its 50th U.S. airport location at John Wayne Airport (SNA) in Orange County, Calif., part of the greater Los Angeles metropolitan area and the third most populous county in the state. The opening marks a milestone in the company’s robust expansion in the United States where SIXT now serves 50 of the most important airports in the country and operates more than 100 locations across 25 states.

Founded in Munich in 1912 by Martin Sixt with a modest fleet of three vehicles, SIXT pioneered the car rental industry in Germany. More than a century later, SIXT operates more than 2,000 branches in over 100 countries worldwide and generated a revenue of EUR 3.62 billion in 2023. The 50th U.S. airport location marks a significant achievement in SIXT’s journey of growth and innovation, further solidifying its presence in the United States which is by far the world’s largest car rental market and has become SIXT’s most important growth driver.

Since launching operations in the United States in 2011, SIXT has grown to became a key mobility player in the competitive U.S. rental car market by expanding its network, maintaining the highest premium share of fleet in the industry, connecting with consumers through premium service and innovative marketing, and by developing a well-trained and customer-focused staff of more than 2,000 team members who have been integral to the company outperforming well-established competitors in customer satisfaction.

As a result, SIXT achieved revenue of more than EUR 1 billion in the United States in 2023, more than doubling its U.S. revenues since 2019. In addition, through the first 9 months of 2024, revenues have grown more than 20 percent over the prior year despite a challenging market environment that has hampered many other market players.

Tom Kennedy, President, SIXT North America: “The opening of our 50th U.S. airport location underscores the successful growth of SIXT and there is more to come. Demand for our premium offerings is high, which demonstrates putting the customer at the center of everything we do has paid off. SIXT is dedicated to serving business and leisure travelers in the markets and destinations that matter most to them and our new John Wayne Airport branch and continued expansion across North America reinforces that commitment.”

Charlene Reynolds, Airport Director, John Wayne Airport: “We are pleased to welcome SIXT to John Wayne Airport as they reach this exciting milestone. Their commitment to quality and variety in transportation options enhances the experience for travelers in Orange County, adding convenience and style for both business and leisure guests. We look forward to a successful partnership that supports our dedication to providing exceptional service to all who travel through our Airport.”

Conveniently located on the Arrival level between Terminals A and B, the new branch offers a premium fleet featuring a diverse selection of standard and luxury coupes, sedans, and SUVs. Customers can choose various vehicles to suit their needs, preferences, and budgets. Car rental reservations can be made now at SIXT.com or via the SIXT app.

Other recent openings include William P. Hobby Airport in Houston, Milwaukee Mitchell International Airport, New York Times Square, New York Williamsburg, Downtown Anaheim, Chicago Lincoln Park, and Downtown Minneapolis, among others.

SIXT USA Growth & Innovation Facts:

• SIXT entered the U.S. market in 2011 with its first branch at Miami International Airport.
• To support its robust U.S. expansion, SIXT established its North America headquarters in Fort Lauderdale, FL, in late 2017, positioning itself for continued growth and operational excellence.
• SIXT launched operations in Canada in 2022, where it now operates four branches in Toronto and Vancouver.
• Over the past two years alone, the company has opened more than 30 new airport and off-airport branches in the U.S. and Canada.
• Across North America, SIXT offers a premium suite of mobility solutions including SIXT rent, SIXT ride and SIXT+ on one seamless booking platform available via SIXT.com and the SIXT app.
• SIXT has always been at the forefront of innovation driven by digitalization in the industry. In 2008, it became the first car rental company to offer iPhone booking, and in 2019, SIXT launched the SIXT app – the first integrated mobility services platform of its kind globally.
• In 2022, SIXT launched its “Rent-THE-Car” integrated marketing campaign in the U.S. which leans into the premium car rental experience that sets SIXT apart from ordinary rent-a-car companies.
• SIXT has further increased its brand presence and redefined the mobility space for U.S. consumers through multi-year partnerships signed in 2023 with the Los Angeles Lakers and Chicago Bulls.
• Today, SIXT USA employs more than 2,000 team members dedicated to creating customer excitement at more than 100 locations in the U.S. and Canada.