SIXT UK launches industry-first HyperGram Experience in London
July 2024 – Sixt UK, a subsidiary of Sixt SE – a global leader in premium mobility services – is proud to announce its collaboration with Disturbed Media Group, installing four large scale HyperGram installations across London this summer.
With SIXT having opened two new premium branches in London (Park Lane and Putney) this spring and another imminently to follow (London Marylebone), the activation provides a great opportunity to engage with its customer base and showcase SIXT’s character spearheading innovation and technology in mobility.
The HyperGram experience utilises huge, ultra-HD 3D holographic technology and enables us to have holographic content which appear to be “floating midair”. It requires no screens, glasses or headsets nor the download of a mobile app to be seen.
Coinciding with the timing of the Euros and the Olympics, the SIXT HyperGram will be stationed at four main hubs across London: King’s Cross Station, Waterloo Station, Victoria Station, and Westfield Stratford across 8 days in July and August, and be supported with on-the-ground activity and social media amplification.
Andrew Smith, Managing Director of SIXT UK says: “We are thrilled to demonstrate SIXT’s bold and fun brand whilst creating an industry-first in collaboration with DMG. The activity will be a great platform to highlight all of SIXT’s mobility offering, including its services RENT (short- and long-term rental), RIDE (taxi and chauffeur service) and SUBSCRIBE (flexible subscription model).
Leo TH Jacobs, Director of Disturbed Media Group, says: “We are excited to be collaborating with SIXT this summer, allowing Londoners to experience the latest in Holographic technology which is provided by our technology partner Hypervsn and will wow consumers with its immersive content. SIXT is the ideal partner to bring this to life, we believe both our companies are forward thinking and disruptive, making this a very special activation. We are looking forward to partnering during HyperGrams summer showcase.
The SIXT HyperGram can be found in London Victoria 12/13th July, London Waterloo 22/23rd July, Westfield Stratford 4/5th August and London Kings Cross 15/16th August.
About SIXT
Sixt SE with its registered office in Pullach near Munich, is a leading international provider of high-quality mobility services. With its products SIXT rent, SIXT share, SIXT ride and SIXT+ on the mobility platform ONE the company offers a uniquely integrated premium mobility service across the fields of vehicle and commercial vehicle rental, car sharing, ride hailing and car subscriptions. The products can be booked, among others, via the SIXT App, which also integrates the services of its renowned mobility partners. SIXT has a presence in more than 100 countries around the globe. The company stands for consistent customer orientation, a lived culture of innovation with strong technological competence, a high proportion of premium vehicles in the fleet and an attractive price-performance ratio. In 2023 Sixt Group achieved consolidated pre-tax earnings of EUR 464.3 million and another significant increase in consolidated revenue to EUR 3.62 billion. Sixt SE has been listed on the Frankfurt Stock Exchange since 1986 (ISIN ordinary share: DE0007231326, ISIN preference share: DE0007231334).
