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SIXT hires renowned e-commerce leader James Adams as Chief Commercial Officer from Booking.com, strengthening the development of its high-growth digital business and the SIXT ONE mobility platform

  •  As former Chief Commercial Officer for transport at Booking.com, Adams combines in-depth industry knowledge with proven expertise in e-commerce
  • In his new position as Chief Commercial Officer (CCO), Adams will be responsible for e-Commerce, Pricing & Yield Management and Advanced Profit & AI
  • Alexander Sixt: "James is an extremely accomplished and experienced e-commerce expert and we are very pleased to have him join us. He will further expand our booming digital business and the SIXT ONE mobility platform, opening up new growth and revenue potential."

Pullach, 18th December 2020 – The international mobility service provider SIXT continues to set its course for growth by appointing James Adams to the newly created role of Chief Commercial Officer (CCO) overseeing its booming digital business. Adams, an industry-experienced leader and proven e-commerce expert, is taking over this position and with it the management of the newly formed business unit "E-Commerce & Revenue Management", which covers e-commerce, Pricing & Yield Management and Advanced Profit & AI.

The 37-year-old, originally from the UK, brings a wealth of relevant experience for the task. Before joining the SIXT Group, he helped build the "Travel & Leisure" division as a partner at the management consultancy Oliver Wyman. In 2014, he moved to the board of rental car platform Rentalcars.com, where, as Commercial Director, he launched innovations in product, customer experience and revenue management and successfully drove the company's international growth. Following the merger of Rentalcars.com with its sister company Booking.com, one of the world's largest travel platforms, Adams took on the dual role of Chief Commercial Officer for Booking’s transport business unit, covering Revenue & Supply Management and Sales & Marketing, in addition to Managing Director of the Rentalcars.com brand.

Alexander Sixt, Board Member for Strategy and Organization at Sixt SE: "James is an extremely accomplished and experienced e-commerce expert and we are very pleased to have him join us. This shows the huge potential that SIXT holds. Approaching 40 percent of our Group sales now come from e-commerce. James will further expand our booming digital business and the SIXT ONE mobility platform, opening up new growth and revenue potential.

James Adams, Chief Commercial Officer at Sixt SE: "SIXT is, I believe, one of the most exciting and high-performing players in the international mobility industry. Our transformation into the world's leading provider of digital mobility is already well under way and delivering exciting results. I am very much looking forward to driving this transformation further in my new role and building our digital business into one of the central strategic pillars of our future growth, given our strength in innovation, tech affinity and consistent customer focus."

About SIXT:       
Sixt SE with its registered office in Pullach near Munich, is a leading international provider of high-quality mobility services. With its products SIXT rent, SIXT share, SIXT ride and SIXT+ the company offers a uniquely integrated mobility service across the fields of vehicle rental, car sharing, chauffeur services and car subscriptions. The products can be booked through one single app, which also integrates the services of its renowned mobility partners. SIXT has a presence in around 110 countries around the globe. The company is characterized by consistent customer orientation, a lived culture of innovation with strong technological expertise, the high share of premium vehicles in its fleet and an attractive price-performance ratio. The SIXT Group generated revenue of EUR 3.31 billion in 2019 and ranks as one of the most profitable mobility companies worldwide. Sixt SE is the parent company of the Group and has been listed on the Frankfurt stock exchange since 1986 (ISIN ordinary share: DE0007231326, ISIN preference share: DE0007231334).
https://about.sixt.com

For further information:
Sixt SE
Kathrin Greven / Stefanie Seidlitz
Sixt Central Press Office
Tel.: +49 – (0)89 – 74444 6700
Mail: pressrelations@sixt.com