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Digital Champions Award: Alexander and Konstantin Sixt honoured as “Digitisers 2019”

  • As part of this year’s Digital Champions Awards, a top-class jury awarded Alexander and Konstantin Sixt the special prize “Digitisers” for the most outstanding digitalisation story in 2019
  • Nico Gabriel, SIXT’s Digital X Divisional Director, accepted the award from former boxing world champion Dr. Wladimir Klitschko.
  • The best digital projects of German SMEs are recognised annually by the Digital Champions Awards presented by WirtschaftsWoche and Deutsche Telekom.

Munich, 30 October 2019
– In this year’s Digital Champions Awards, an initiative of WirtschaftsWoche and Deutsche Telekom, Alexander and Konstantin Sixt were awarded the special prize “Digitisers” yesterday in Cologne. The top-class jury honoured the two brothers for the most outstanding digitalisation story in 2019. Nico Gabriel, SIXT’s Divisional Director of Digital X, accepted the award from former boxing world champion Dr. Wladimir Klitschko.

The special prize “Digitisers” honours visionaries of digitalisation. First-class lighthouse projects related to the transformation of German SMEs are recognised. One special thing about these awards is that the winners are chosen solely by the jury. No applications are accepted. The prize has been awarded to strong German entrepreneurs who have rendered outstanding services to the digital development of the German economy since 2016.

“Alexander and Konstantin Sixt burn for further digital development,” the top-class jury said in explaining its decision. “By creating new digital business models, they are steering the future of the family-owned company. Whereas Europcar and Hertz were once its competitors, now more and more companies such as Uber and Google are becoming relevant in the competitive set.

SIXT founded DriveNow in Munich in 2011 as a joint venture with the BMW Group. Following its exit in 2018, the company launched its mobility platform SIXT ONE with the new SIXT App in February 2019. Through the integration of digital car rental, car sharing and the provision of ride and taxi services in a single app, SIXT customers around the globe now have access to more than 270,000 vehicles and mobility offers from around 1,500 partners with over 1.5 million drivers in more than 250 cities worldwide. SIXT is thus well on its way to becoming one of the leading international mobility platforms.

Alexander Sixt, Chief Strategy Officer at SIXT SE: “We are very pleased to receive this award as ‘digitisers.’ SIXT has always been a very strongly IT-driven company and has always used the opportunities of digitalisation consistently and in the interests of its customers. With the launch of our new SIXT App and our integrated mobility platform ONE, we have taken a very important and truly disruptive step in the digitalisation of our business model in the mobility market. We accept this award on behalf of all employees who have made this success possible through their great achievements. The award encourages us to continue to drive the digital transformation of our company and its transformation into one of the leading digital mobility providers.”

Focus on the customer: 2nd place for SIXT in the German Fairness Award 2019
Nevertheless, SIXT is not only a driver of digitalisation and an innovator in the field of mobility, but always focuses on its customers. Consequently, SIXT ranked second among car rental companies in the “German Fairness Award 2019.” The winners of this award are determined on the basis of a consumer survey conducted by the German Institute for Service Quality and the news television station n-tv. Around 50,000 customers were asked about 748 companies in 48 categories in the areas of value for money, reliability and transparency.


About SIXT:
Headquartered in Pullach, near Munich, Germany, SIXT SE is a leading international provider of high-quality mobility services. With its products SIXT rent, SIXT share and SIXT ride, the company offers a unique, integrated range of mobility services in the areas of car rental, car sharing and ride services. These products can be booked via a single app that also integrates the services of mobility partners. SIXT is present in approximately 110 countries worldwide. The company’s strengths lie in its consistent customer focus, its culture of innovation with a strong technological expertise, its high share of premium cars in the fleet and an attractive price-performance ratio. The SIXT Group generated revenues of EUR 2.93 billion (2018) and is one of the most profitable mobility service providers worldwide. SIXT SE, the Group’s parent company, has been listed on the Frankfurt Stock Exchange since 1986 (WKN common shares: 723132, WKN preferred shares: 723133). https://about.sixt.de

Contact SIXT:

Julia Hoffstaedter / Stefanie Seidlitz
SIXT Central Press Office
Phone: +49 (0)89 / 7 44 44 – 6700
e-mail: pressrelations@sixt.com