- International mobility service provider recognized for Best Influencer Communication in Europe
Pullach, October 10, 2018 – Sixt has received the Digital Communication Award (DCA) for its operations in Europe. The international mobility service provider took first place in the “Influencer Communications” category ahead of renowned competition. The award ceremony took place in Berlin and was attended by numerous guests from the communication sector and representatives of several European companies. Jamie Millard, Social Media Manager at Sixt in the UK, presented Sixt’s global strategy for influencer marketing in the award’s final round and accepted first place later that evening.
Quadriga University, an international university for communication management and public affairs based in Berlin, has hosted the DCA since 2011. The award honors industry-leading online communication across Europe and is presented to companies for especially innovative projects, strategies and campaigns in digital communication. An independent jury of international communication experts from institutions, enterprises, universities and other organizations determines individual category winners.
Sixt has enjoyed fruitful collaboration with influencers for several years, cultivating diverse partnerships. The company has developed its own database of more than 2,000 influencer contacts. The mobility service provider is also globally unique in the quality of its storytelling, generating both scope and content while positioning itself as an influencer marketing pioneer.
Besides the DCA, Quadriga University also awards the German Prize for Online Communication. Sixt previously received this recognition in 2015 for Best Social Media Team in the company category.
Matthias Stock, Head of Social Media at Sixt: “We are delighted to receive this award. Our goal in influencer marketing is not only to give us voice through isolated actions, but to create strategic added value for Sixt through global communications. We are able to achieve that because our entire global social media staff works together as a team with everyone doing his part. The DCA affirms that we are successfully making our vision a reality.”
Sixt’s worldwide mobility services are available on the Internet at www.sixt.com and by hotline at +49 180 / 6 66 66 66.
Sixt SE has its registered headquarters in Pullach near Munich and is a leading international provider of high-quality mobility services for business and corporate customers as well as private travelers. With representations in over 100 countries worldwide, Sixt is continually expanding its presence. The Company’s strengths lie in the high proportion of premium cars in the vehicle fleet, its employees’ consistent service orientation and a good price-performance ratio. Taken together these strengths have given the Company an excellent market position. Sixt was founded in 1912 and maintains alliances with renowned brands in the hotel industry, well-known airlines and numerous prominent service providers in the tourism sector. The Sixt Group generated revenues of EUR 2.6 billion in 2017.
Frank Elsner / Imke Pieper
Sixt Central Press Office
Phone: +89 – 99 24 96 30
Fax: +89 – 99 24 96 32