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Dream cars under the Mediterranean sun: Sixt starts exclusively with BMW and MINI in Sardinia

  • The mobility service provider is continuing its successful expansion into Italy with a premium offer on the popular holiday island Sardinia
  • Locations in the capital city of Cagliari in the island’s south and at the popular destination of Olbia in the north
  • A clear sign of a long-term partnership with BMW – Highlight: Sixt is the only car rental company in Italy to offer the brand-new BMW X2

Munich / Cagliari, May 14th, 2018 – Premium mobility with Mediterranean flair: Sixt is continuing its successful expansion into Italy and starts on the island of Sardinia at the popular destinations of Cagliari and Olbia. The leading mobility service provider offers its customers a special highlight on the sunny Mediterranean island: The entire rental fleet, from sporty convertibles to off-road SUVs, consists exclusively of high-quality equipped vehicles from BMW and MINI – a clear sign of the close partnership between the strong brands. With this offer, Sixt once again underlines its claim to provide worldwide customers services and products at the highest level.

Sixt has opened its first Sardinian location in the airport of the capital city Cagliari in the island’s south, Olbia in the north is following in the next few days. Sixt keeps its customers mobile at two ideal starting points for exploring the countless sights of Sardinia by car, including the world cultural heritage site of Su Nuraxi, medieval Alghero and the imposing Castelsardo. Sixt offers its services to travelers from various countries, as the island is not only very popular with locals and Italians, but also with travelers from Germany, France, Switzerland and the UK.

From BMW 1 Series to powerful BMW M models – the right cars for every occasion

Sixt – BMW’s largest global customer – and BMW are continuing their long-standing partnership with the joint offer in Sardinia. Customers can chose from a wide range of dream cars for every occasion: From the BMW 1 series to BMW 7 series, including Convertibles, Coupes, Grand Coupes, Grand Tourers and Active Tourers. SUVs from the BMW X1 to BMW X5 series are also available. Car enthusiasts looking for pure performance and adrenalin will get their money’s worth with the high-performance vehicles of the BMW M series. Sixt and BMW also offer an exclusive highlight: The mobility service provider will be the only car rental company in Italy to offer the new BMW X2.

On top of the BMW fleet, customers can also choose the MINI models Hatch, Countryman and Clubman along with MINI convertibles.

Michael Meissner, Managing Director of Sixt Italy: ‘Sardinia is a true jewel in the Mediterranean Sea. It offers magnificent beaches and impressive historical sites in bright sunshine. Together with BMW we are now rounding off the experience for every vacationer by offering the right dream cars to comfortably get wherever he wants to go. We are thus also offering our customers in Italy absolutely premium services and products – a major reason for our strong global growth.’

Sixt’s comprehensive worldwide mobility services are available online at and at the hotline + 49 180/ 6 66 66 66. 

About Sixt:

Sixt SE has its registered headquarters in Pullach near Munich and is a leading international provider of high-quality mobility services for business and corporate customers as well as private travelers. With representations in over 100 countries worldwide Sixt is continually expanding its presence. The Company's strengths lie in the high proportion of premium cars in the vehicle fleet, its employees’ consistent service orientation and a good price-performance ratio. Taken together these strengths have given the Company an excellent market position. Sixt was founded in 1912 and maintains alliances with renowned brands in the hotel industry, well-known airlines and numerous prominent service providers in the tourism sector. The Sixt Group generated revenues of EUR 2.6 billion in 2017.

Further information

Sixt SE
Frank Elsner / Frank Paschen
Sixt Central Press Office
Phone: +49 - 5404 - 91 92 0
Fax: +49 - 5404 - 91 92 29