- Car rental company and frequent flyer program have offered benefits to joint customers for 25 years
- Long-term cooperation celebrated at ITB
Berlin, March 7, 2018 – A special anniversary: Sixt, Germany’s largest car rental company, and Miles & More, Europe’s largest frequent flyer program, will look back on 25 years of partnership at the International Tourism Exchange (ITB) in Berlin. They celebrated the long-term cooperation and the birth of Miles & More at the event.
Miles & More was launched 25 years ago. The close and successful cooperation with Sixt has lasted just as long. The two partners have offered their joint customers worldwide countless advantages and attractive bonuses for a quarter of a century. Sixt has been a partner from the get-go. Members of the Miles & More frequent flyer program receive at least 500 bonus miles for every Sixt rental, with frequent flyer status holders earning up to 1,000 miles. Sixt and Miles & More also regularly offer their joint customers further sales and campaigns.
Regine Sixt, Senior Executive Vice President of International Marketing at Sixt SE: “For most travelers, booking flights and rental cars go hand in hand. What could be more obvious than Sixt and Miles & More doing it too? We have a close connection with Miles & More. We have been accompanying our joint customers on their travels for a quarter of a century, offering them numerous advantages and attractive rewards. 25 years of partnership with Miles & More makes this anniversarym even more special for us. We say congratulations and look forward to the next 25 years of successful partnership.”
Sixt’s worldwide mobility services can be booked on the Internet at www.sixt.com or via the hotline at +49 180/6 666 666.
Sixt SE has its registered headquarters in Pullach near Munich and is a leading international provider of high-quality mobility services for business and corporate customers as well as private travelers. With representations in over 100 countries worldwide Sixt is continually expanding its presence. The Company's strengths lie in the high proportion of premium cars in the vehicle fleet, its employees’ consistent service orientation and a good price-performance ratio. Taken together these strengths have given Company an excellent market position. Sixt was founded in 1912 and maintains alliances with renowned brands in the hotel industry, well-known airlines and numerous prominent service providers in the tourism sector. The Sixt Group generated revenues of EUR 2.4 billion in 2016.
Über Miles & More
Miles & More is Europe’s leading frequent flyer and awards programme. 25 years of experience and cooperations with 300 partners across the globe make Miles & More GmbH, the operator of the programme, an expert in approaching individual customers and ensuring their loyalty. Members have the opportunity to earn and redeem Miles & More award miles when flying and with
high-quality brands anchored in many important areas of life. With flight awards as its linchpin, the Lufthansa WorldShop and numerous hotel and rental car partners, Miles & More is strongly positioned along the entire travel chain. The Miles & More credit card also enables members to easily earn award miles in everyday life. In the core markets of Germany, Austria and Switzerland in particular, the programme’s partners benefit from access to a discerning target group: Miles & More members can be targeted with content according to their individual preferences. Miles & More GmbH was founded in 2014 as a wholly owned subsidiary of Deutsche Lufthansa AG in Frankfurt.
More information at www.miles-and-more.com and www.miles-and-more.com/press
Frank Elsner / Imke Pieper
Sixt Central Press Office
Tel.: +49 – 5404 – 91 92 0
Fax: +49 – 5404 – 91 92 29