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Sixt starts with a new partner in Saudi Arabia

  •     Mobility service provider signs a new franchise agreement with  Auto World Rent a Car

Munich / Riyadh, 5th December 2016 – High-quality services now also available in the Middle East: Sixt, one of the world’s leading mobility services providers, has consolidated its presence in Saudi Arabia by the addition of a high-performance franchise partner. Auto World is a subsidiary of the SEDCO Holding, a diversified investment group. As the company has been active on the Saudi Arabian market since 1983, it already has many years of relevant experience.

Sixt will offer its comprehensive range of premium services to customers in Saudi Arabia at a total of 25 locations, so it will be present at key locations including all international airports, major port cities and, of course, the capital Riyadh. The extensive service portfolio includes everything from classic short-term car hire and the exclusive Sixt Limousine Service to long-term hire and leasing. Customers can choose from a premium fleet of limousines, sports cars and SUVs.

Rüdiger Proske, Senior Vice President Franchise at Sixt: “This new partnership is a further step in Sixt’s expansion, because the Middle East is an important economic region, which makes it especially attractive for business travellers and tourists. Our partnership with Auto World Rent a Car enables us to expand our network considerably and offer our customers comprehensive, convenient mobility solutions on all their journeys”.

Imad Zein, CEO Sixt Saudi Arabia: “I’m very excited at the prospect of the partnership between our two companies. It represents significant added value which will enable us to create sustainable growth for our business in Saudi Arabia. I’m very proud of the success of Auto World over the past seven years. During this time, Auto World has expanded its fleet to 12,000 vehicles, making us one of the strongest providers in the car leasing and rental business. The partnership with Sixt offers us and our customers many new opportunities and additional services”.

Find out more about Sixt’s comprehensive worldwide services online at or via our Hotline +49 180/ 6 66 66 66.

About Sixt:
Sixt SE has its registered headquarters in Pullach near Munich and is a leading international provider of high-quality mobility services for business and corporate customers as well as private travelers. With representations in over 100 countries worldwide Sixt is continually expanding its presence. The Company's strengths lie in the high proportion of premium cars in the vehicle fleet, its employees’ consistent service orientation and a good price-performance ratio. Taken together these strengths have given Company an excellent market position. Sixt was founded in 1912 and maintains alliances with renowned brands in the hotel industry, well-known airlines and numerous prominent service providers in the tourism sector. The Sixt Group generates revenues of EUR 2.2 billion (2015).

Further information:
Sixt SE
Frank Elsner / Imke Pieper
Sixt Central Press Office
Phone: +49 (0)5404 91 92 0
Fax: +49 (0)5404 91 92 29