{"id":9592,"date":"2026-02-25T17:35:02","date_gmt":"2026-02-25T16:35:02","guid":{"rendered":"https:\/\/about.sixt.com\/?post_type=newsrooms&p=9592"},"modified":"2026-03-02T17:45:06","modified_gmt":"2026-03-02T16:45:06","slug":"sixt-unveils-starting-five-los-angeles-lakers-wrapped-vehicles","status":"publish","type":"newsrooms","link":"https:\/\/about.sixt.com\/en\/corporate-markets\/north-america\/sixt-unveils-starting-five-los-angeles-lakers-wrapped-vehicles\/","title":{"rendered":"SIXT Unveils Starting Five Los Angeles Lakers Wrapped Vehicles"},"content":{"rendered":"

Fort Lauderdale, Fla. <\/strong>(February 25, 2026) \u2013 SIXT USA, a subsidiary of Sixt SE \u2013 a global leader in premium mobility services \u2013 unveiled an exclusive Starting Five vehicle activation in celebration of its sponsorship with the Los Angeles Lakers. Five custom-wrapped Lakers jersey-inspired Toyota Grand Highlanders debuted on February 24, 2026, during the Los Angeles Lakers vs. Orlando Magic home game, bringing an elevated and memorable transportation experience to the Los Angeles community.<\/p>\n

The Starting Five activation demonstrates SIXT’s commitment to enriching the fan experience and strengthening its connection to the Los Angeles community. Through this collaboration, the custom-wrapped vehicles will highlight iconic Lakers jerseys that resonate with fans throughout the city.<\/p>\n

Tom Kennedy, President, SIXT North America:<\/strong> \u201cThe Los Angeles Lakers represent the excellence, legacy and energy of Los Angeles \u2013 a city where sport, culture, and lifestyle intersect. Through the Starting Five collaboration, SIXT is proud to celebrate this iconic franchise while delivering a premium mobility experience that matches the rhythm of the city \u2013 dynamic, aspirational, and always moving. This activation is about connecting with fans in a way that reflects how they live, travel, and show up for their team every day.\u201d<\/p>\n

The SIXT Starting Five Toyota Grand Highlanders lineup includes:<\/p>\n

    \n
  1. The Hollywood Nights<\/strong> \u2013 Hit the streets in this sleek black number. This car honors some of the Lakers biggest fans from the big screen.<\/li>\n
  2. The Statement Car<\/strong> \u2013 Bold purple and gold command attention, from the striking door panels to gleaming gold trim, this isn\u2019t just a car, it\u2019s a statement.<\/li>\n
  3. The City Car<\/strong> \u2013 This is the California dream. Featuring the Lakers iconic triangle wordmark, this car is a nod to the past with the style of the future.<\/li>\n
  4. The Showtime Car<\/strong> \u2013 Grab the wheel and embody enduring legacy. This car symbolizes evolution.<\/li>\n
  5. The Icon Car<\/strong> \u2013 Lakers gold stands for wisdom, excellence, and championship tradition. This car is in the pursuit of greatness.<\/li>\n<\/ol>\n

    The Starting Five will enter SIXT’s rental fleet at LAX for customer availability beginning March 15. These custom and iconic vehicles ensure Lakers fans and Los Angeles visitors have access to a distinctive, championship-inspired transportation option that enhances their LA experience.<\/p>\n

    SIXT’s comprehensive vehicle portfolio, from coupes, sedans to luxury SUVs, provides premium options at competitive rates, whether for business travel, leisure, or special occasions. Reservations can be made at SIXT.com<\/a> or via the SIXT app<\/a>.<\/p>\n

    SIXT\u2019s focus on innovation and service excellence has earned multiple industry accolades, including being named \u201cBest Car Rental & Mobility Innovation\u201d company at the 2025 Frequent Traveler Awards<\/a>, \u201c#1 Rental Car Company\u201d in the 2025 USA TODAY 10Best Readers\u2019 Choice Awards<\/a>, and one of Travel + Leisure Readers\u2019 Five Favorite Car Rental Companies<\/a> for two consecutive years (2024 and 2025).<\/p>\n

    In just over a decade, the United States has become SIXT\u2019s most important growth market. Today, the company employs more than 2,000 team members and continues to expand strategically across major airports and metropolitan areas. In addition, SIXT\u2019s expansion into Canada in 2022 has opened another billion-dollar market and created further opportunities for cross-border travel synergies.<\/p>\n

    We\u2019re proud of our performance in the J.D. Power 2025 North America Rental Car Satisfaction Study. Learn more: <\/em><\/strong>J.D. Power 2025 North America Rental Car Satisfaction Study<\/em><\/strong><\/a><\/p>\n","protected":false},"author":19,"parent":0,"template":"","meta":{"_acf_changed":false},"class_list":["post-9592","newsrooms","type-newsrooms","status-publish","hentry","category-unternehmen","newsroom-country-north-america"],"acf":[],"_links":{"self":[{"href":"https:\/\/about.sixt.com\/en\/wp-json\/wp\/v2\/newsrooms\/9592","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/about.sixt.com\/en\/wp-json\/wp\/v2\/newsrooms"}],"about":[{"href":"https:\/\/about.sixt.com\/en\/wp-json\/wp\/v2\/types\/newsrooms"}],"author":[{"embeddable":true,"href":"https:\/\/about.sixt.com\/en\/wp-json\/wp\/v2\/users\/19"}],"wp:attachment":[{"href":"https:\/\/about.sixt.com\/en\/wp-json\/wp\/v2\/media?parent=9592"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}