{"id":7559,"date":"2024-07-24T14:58:01","date_gmt":"2024-07-24T12:58:01","guid":{"rendered":"https:\/\/about.sixt.com\/?post_type=newsrooms&p=7559"},"modified":"2024-08-14T17:59:19","modified_gmt":"2024-08-14T15:59:19","slug":"sixt-uk-launches-industry-first-hypergram-technology-in-london","status":"publish","type":"newsrooms","link":"https:\/\/about.sixt.com\/en\/corporate-markets\/united-kingdom\/sixt-uk-launches-industry-first-hypergram-technology-in-london\/","title":{"rendered":"SIXT UK launches industry-first HyperGram Experience in London"},"content":{"rendered":"

July 2024<\/strong> – Sixt UK, a subsidiary of Sixt SE \u2013 a global leader in premium mobility services \u2013 is proud to announce its collaboration with Disturbed Media Group, installing four large scale HyperGram installations across London this summer.<\/span><\/p>\n

With SIXT having opened two new premium branches in London (Park Lane and Putney) this spring and another imminently to follow (London Marylebone), the activation provides a great opportunity to engage with its customer base and showcase SIXT\u2019s character spearheading innovation and technology in mobility.\u00a0\u00a0<\/span><\/p>\n

The HyperGram experience utilises huge, ultra-HD 3D holographic technology and enables us to have holographic content which appear to be “floating midair”. It requires no screens, glasses or headsets nor the download of a mobile app to be seen.<\/span>\u00a0\u00a0<\/span>\u00a0<\/span><\/p>\n

Coinciding with the timing of the Euros and the Olympics, the SIXT HyperGram will be stationed at four main hubs across London: King\u2019s Cross Station, Waterloo Station, Victoria Station, and Westfield Stratford across 8 days in July and August, and be supported with on-the-ground activity and social media amplification.<\/span><\/p>\n

Andrew Smith, Managing Director of SIXT UK says<\/span><\/b>: <\/span>\u201cWe are thrilled to demonstrate SIXT\u2019s bold and fun brand whilst creating an industry-first in collaboration with DMG. The activity will be a great platform to highlight all of SIXT\u2019s mobility offering, including its services RENT (short- and long-term rental), RIDE (taxi and chauffeur service) and SUBSCRIBE (flexible subscription model).<\/span><\/p>\n

Leo TH Jacobs, Director of Disturbed Media Group, says<\/span><\/b>: \u201cWe are excited to be collaborating with SIXT this summer, <\/span>allowing<\/span> Londoners<\/span> to <\/span>experience the latest <\/span>in <\/span>Holographic technology <\/span>which is provided by our technology partner <\/span>Hypervsn and will wow <\/span>consumers with its<\/span>\u00a0<\/span>immersive<\/span> content<\/span>.<\/span> SIXT is the ideal partner to bring this to life<\/span>, we believe both our <\/span>companies<\/span> are forward thinking and disruptive, making this <\/span>a very special<\/span> activation.<\/span> We are looking forward to partnering<\/span> during <\/span>HyperGrams<\/span> summer showcase.<\/span><\/span>\u00a0<\/span><\/span><\/p><\/blockquote>\n

The SIXT HyperGram can be found in London Victoria 12\/13th July, London Waterloo 22\/23rd July, Westfield Stratford 4\/5th August and London Kings Cross 15\/16th August.<\/span><\/p>\n","protected":false},"author":20,"parent":0,"template":"","meta":{"_acf_changed":false},"class_list":["post-7559","newsrooms","type-newsrooms","status-publish","hentry","newsroom-country-united-kingdom"],"acf":[],"_links":{"self":[{"href":"https:\/\/about.sixt.com\/en\/wp-json\/wp\/v2\/newsrooms\/7559","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/about.sixt.com\/en\/wp-json\/wp\/v2\/newsrooms"}],"about":[{"href":"https:\/\/about.sixt.com\/en\/wp-json\/wp\/v2\/types\/newsrooms"}],"author":[{"embeddable":true,"href":"https:\/\/about.sixt.com\/en\/wp-json\/wp\/v2\/users\/20"}],"wp:attachment":[{"href":"https:\/\/about.sixt.com\/en\/wp-json\/wp\/v2\/media?parent=7559"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}