{"id":10098,"date":"2026-08-17T21:02:28","date_gmt":"2026-08-17T19:02:28","guid":{"rendered":"https:\/\/about.sixt.com\/?post_type=newsrooms&p=10098"},"modified":"2026-08-17T21:02:28","modified_gmt":"2026-08-17T19:02:28","slug":"sixt-one-surpasses-1-million-u-s-members-in-just-10-months-signaling-growing-demand-for-a-more-premium-car-rental-experience","status":"publish","type":"newsrooms","link":"https:\/\/about.sixt.com\/en\/corporate-markets\/north-america\/sixt-one-surpasses-1-million-u-s-members-in-just-10-months-signaling-growing-demand-for-a-more-premium-car-rental-experience\/","title":{"rendered":"SIXT ONE Surpasses 1 Million U.S. Members in Just 10 Months, Signaling Growing Demand for a More Premium Car Rental Experience"},"content":{"rendered":"

Fort Lauderdale, Fla. (Aug. 17, 2026)<\/strong> \u2013 Travelers are increasingly expecting more from car rental than simply getting from Point A to Point B. From a seamless digital experience to personalized recognition and meaningful loyalty rewards, consumers are bringing the expectations they have developed with airlines, hotels and other travel brands to the rental car industry.<\/p>\n

SIXT is seeing that shift firsthand.<\/p>\n

Just 10 months after launching in the U.S. \u2013 faster than planned \u2013 the company\u2019s SIXT ONE rewards program has surpassed 1 million U.S. members<\/strong>, signaling strong consumer interest in a more premium, rewarding approach to car rental.<\/p>\n

As one of the world\u2019s leading premium mobility providers, with a presence in more than 100 countries, SIXT has a unique vantage point on this shift. Across its markets, the company is seeing travelers move away from choosing a rental car company on price alone \u2013 and toward companies that deliver on quality, service and recognition.<\/p>\n

Tom Kennedy, President, SIXT North America: <\/strong>\u201cReaching 1 million SIXT ONE members in just 10 months is about much more than the number. It tells us that travelers are looking for more from their rental experience. They want to be recognized, rewarded and given the kind of seamless, premium experience they have come to expect from the rest of their travel journey. SIXT ONE was built around those expectations, and the response from U.S. travelers has been extraordinary.\u201d<\/p><\/blockquote>\n

SIXT ONE members have embraced the program’s combination of member-exclusive rates, rewards points, status benefits, vehicle upgrades and digital convenience<\/strong>, giving travelers more reasons to choose SIXT again and again.<\/p>\n

Celebrate 1 Million with Double the Rewards<\/strong><\/p>\n

To celebrate reaching 1 million U.S. members, SIXT is giving its loyalty community even more reason to get behind the wheel.<\/p>\n

For a limited time, SIXT ONE members will earn 2X SIXT ONE Status Points on qualifying rentals booked for pick-up and return between Aug. 17 and Aug. 31, 2026<\/strong>, subject to applicable terms and conditions. Status Points advance members up SIXT ONE tiers, unlocking benefits like higher member discounts, member-only offers, the ability to skip the counter, accelerated points earning and complimentary upgrades.<\/p>\n

The limited-time offer gives existing members a faster path to their next SIXT ONE tier while inviting travelers who have not yet joined SIXT ONE to become part of the growing community.<\/p>\n

Kennedy: <\/strong>“We wanted to celebrate this milestone with the people who made it possible \u2013 our customers. Double Status Points is our way of saying thank you while giving members an even greater reason to experience SIXT.”<\/p><\/blockquote>\n

From Rental Transaction to Travel Experience<\/strong><\/p>\n

The rapid adoption of SIXT ONE reflects an evolution in how consumers think about car rental. As travelers become accustomed to loyalty programs that recognize their preferences and reward repeat engagement across airlines, hotels, credit cards and travel platforms, the rental car is increasingly becoming another part of the overall travel experience where price alone is no longer the deciding factor \u2013 and where customers expect value, personalization and service in return.<\/p>\n

SIXT ONE is designed to meet that expectation.<\/p>\n

Members receive access to exclusive rates and earn points on qualifying rentals, while progressing through SIXT ONE status levels that unlock additional benefits and recognition. Combined with SIXT’s digital rental experience and premium vehicle offering, the program is designed to make every rental more rewarding.<\/p>\n

SIXT\u2019s focus on the customer experience has been recognized across the travel industry. The company was named \u201cBest Car Rental & Mobility Innovation\u201d company at the 2025 Frequent Traveler Awards<\/a>, \u201c#1 Rental Car Company\u201d in the 2025 USA TODAY 10Best Readers\u2019 Choice Awards<\/a>, and one of Travel + Leisure Readers\u2019 Five Favorite Car Rental Companies<\/a> for two consecutive years (2024 and 2025).<\/p>\n

One million members in 10 months is only the beginning.<\/p>\n

SIXT ONE is now focused on welcoming the next million travelers to a different kind of rental experience \u2013 one where customers are recognized not simply for renting a car, but for choosing SIXT.<\/p>\n

For more information or to join SIXT ONE, download the SIXT app<\/a> or visit www.sixt.com\/sixt-one<\/a>.<\/p>\n

Offer valid for qualifying rentals with pick-up in the United States between August 17\u201331, 2026 (pickup and return dates). SIXT ONE and standard SIXT terms and conditions apply.\u202f\u202f\u00a0<\/em><\/p>\n","protected":false},"author":19,"parent":0,"template":"","meta":{"_acf_changed":false},"class_list":["post-10098","newsrooms","type-newsrooms","status-publish","hentry","category-unternehmen","newsroom-country-north-america"],"acf":[],"_links":{"self":[{"href":"https:\/\/about.sixt.com\/en\/wp-json\/wp\/v2\/newsrooms\/10098","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/about.sixt.com\/en\/wp-json\/wp\/v2\/newsrooms"}],"about":[{"href":"https:\/\/about.sixt.com\/en\/wp-json\/wp\/v2\/types\/newsrooms"}],"author":[{"embeddable":true,"href":"https:\/\/about.sixt.com\/en\/wp-json\/wp\/v2\/users\/19"}],"wp:attachment":[{"href":"https:\/\/about.sixt.com\/en\/wp-json\/wp\/v2\/media?parent=10098"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}