• SIXT enters into strategic partnership with the NRMA, Australia’s largest automobile club, and immediately achieves a 13 percent market share on the continent
• By expanding into Australia, SIXT is consistently driving its internationalisation and growth strategy and opens up one of the largest car rental markets worldwide with a market volume of over one billion euros
• In addition to a modern fleet of cars and trucks, SIXT also offers one of the country’s largest electric rental fleets by entering the Australian market
• Konstantin Sixt, Co-CEO of Sixt SE: “Our expansion into Australia marks another milestone in SIXT’s corporate history and substantiates our position as a leading international mobility service provider. The strategic partnership with the NRMA creates the perfect basis for SIXT to fully exploit the huge market potential in Australia. It is only natural for us to offer our customers one of the country’s largest electric rental fleets upon entering the market.”

Pullach, 2 December 2021 – The international mobility provider SIXT is unabatedly driving its global growth strategy. By concluding one of the largest franchise collaborations in the company’s history to date, SIXT is launching its partnership with the National Roads & Motorists’ Association (NRMA), the largest national automobile club and one of Australia’s leading car rental companies, starting on 1 December. As part of the cooperation, the global mobility provider will immediately achieve a 13 percent market share on the continent and expand its international network by around 160 branches with a rental fleet of 16,000 vehicles. The company will also benefit from a broad existing customer base as well as a modern fleet with a wide range of as good as new private and commercial vehicles.

The NRMA is Australia’s largest motoring organisation with around 2.7 million members. The company offers a wide range of services related to cars, leisure, tourism as well as mobility and is present with its products in 7 out of 10 households. While the NRMA previously operated as a Thrifty franchisee, the new agreement will see all 160 branches operating under the SIXT brand and shine in SIXT orange.

Strong expansion of SIXT’s presence across the continent
SIXT has already been represented in the Australian market since 2005 with smaller partnerships, which are now being dissolved as part of the comprehensive agreement with the NRMA. This will allow the international mobility provider to massively strengthen its presence in Australia and offer its customers high-quality mobility services across the continent – especially at the airports as well as in the major urban cities of Sydney, Melbourne and Brisbane, which account for around 60 percent of passenger traffic (as of pre-corona). Australia’s car rental market represents a market volume of over one billion euros and is characterised by a strong domestic market, with inbound business at around 20 percent.

Driving Australia’s transition to a more sustainable transport future
The start of the partnership between SIXT and the NRMA coincides with the initial integration of 40 MG EV and 25 Tesla Model 3 vehicles, making it one of the largest electric vehicle fleets for hire in Australia today, which will be available at key metropolitan SIXT locations. For the NRMA, the significant addition of electric cars is an important step towards electrifying half of its nationwide rental fleet within 5 years to support the nation’s net zero emissions target.